Making the impossible possible is what Sedick Arendse say…

1 Mar


Some years after African Bank acquired Ellerines, which has a national footprint of 650 branches and 100 stores in neighbouring countries, the CEO approached Sedick Arendse to become the managing director. He warned Arendse that there was a culture of non-performance, the business was unprofitable and it needed to be turned around. And Arendse thought, this sounds like an exciting job!

In the two years following, Arendse says, “We have enhanced the business to the extent that our profitability at the end of 2011 was 153% on the previous year. Implementing a Neethling Brain Instruments [NBI] creativity programme has had a profound impact on bottom line results.

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